Remember...
"The most important word in the vocabulary of advertising is TEST."
(quote from David Oglivy)
And website's are just the same: you've got to find out what works and what doesn't.
You've seen in the report "Everything you Need to Know about Website Testing" (you read it, right?) that those problems on your website are not so easy to see and eliminate. That those "annoyances" cost you money. That only 10% or less of website owners do any testing, so once you start you've got a huge jump on your competition. That the process itself is simple and easy to use.
Do you need more reasons to get going?
Website Testing expert Sumantra Roy of Conversion Multiplier thinks ez-TEST is just the ticket for the small biz website owner:
"Leslie - I have looked at numerous A/B split testing scripts in the past, but I must say that your tool is by far the most easy-to-use that I have ever seen. Unlike other tools that take hours or even days to set up, and seem to assume that the user knows a lot about things like PHP and MySQL, your tool takes the user through a relatively painless, step-by-step and easy-to-understand installation process that even a complete technophobe should have no problems with. One look at your system is enough to know that you really GET what the individual web site owner really needs in such a system. Keep up the great work!"
All you Need is...
(1) to be able to copy, paste and save a file in Notepad (or your favorite html editor), and upload pages to your website. These are ALL the techie skills you need to install and use ez-TEST.
(2) either php4 or php5 and mysql database
capability on your wehost's server. Using just the skills outlined in (1) above, you can find out if your webhost has what it takes. To check your webhost's capabilites, Click Here . You DO NOT need to get involved with either the php code or the mysql databases to effectively use ez-TEST: it will interface with these tools 'behind the scenes' and just give you your test results in an actionable and easy to read format. See Screen Shot of sample test results from my website.
(3) sufficient traffic to your website to make split testing a realistic tool for your use. Evaluate your website's traffic right here.
Split Testing with ez-TEST is simple and easy, yet it gives you accurate information about your site visitor's behavior that you can then take to the bank.
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Simple Walk-Thru Self-Install processez-TEST is just what it's name says- EASY! The setup is 6 simple steps and your ready to go. The intial installation should take about 30 minutes to complete. Once installed, it takes about 2 minutes to setup your first test. Another 2 minutes to change your tests or temporarily suspend your testing. Everything has been designed to be easy. Sample the set-up process with a short Flash video. |
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Internal Page TestingWhile there's lots of important test "fodder" on your homepage, it is in no way the only page that effects your profits. Your check-out process, the clarity of your calls to action, the information you provide (or don't provide), the presentation of your offer, your internal page graphics and copy, yada, yada... These all affect your conversion rate.With the Premium Package, you can test any of your site's internal pages as well as your homepage. Testing these pages can probably increase your conversion improvement on the order of 50%, making this a VERY VALUABLE option!! Because the whole process is important, not just the first stage on the homepage. |
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Test on 1 or more of your websitesMany people these days run more than one website, or plan to, so this feature alone is worth over $100 per website!!. |
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Free Statistics Package DownloadKnow when your sample sizes are adequate and your tests results accurate and reliable. Don't run your tests any longer than necessary because you don't know when to stop and move on to the next money maker. |
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Links to the "BEST" marketing infoThere's tons of information available on the web- TOO MUCH!! These are the best sources I've found, most free, but useless to YOU if you don't know about them. All geared to actually be useful to you in your testing regimen. Guaranteed to replace at least some of that clutter in your e-mailbox. Read less, test more. |
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Free TutorialAn overview of the 7 things you can easily test to boost your website's conversion rate and get comfortable with the whole testing process. You'll learn how simple it is to construct test pages. A "primer" in applying all that marketing know-how you read and generally don't do anything with. |
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All at No Risk to YOUThe 30 day Free Trial before your payment is charged gives you plenty of time to run a first test and see how easy ez-TEST is to work with. And see how valuable it will be to your website performance. Cancel your payment anytime during the 30 day Free Trial, no questions asked. Just email me your cancellation request, and it will be done. |
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To Your Profits!!
Leslie B. Lyons
Website Owner, Testing Evangelist, Constant Tweaker
