How the 'Big Boys' create their Best Selling Websites
Hint: Small web entrepreneurs can do it too, but only 10% or less of them do. (Are you seeing a competitive advantage here?)
Instead, small website owners struggle to make a decent profit from their website,
can't get their website conversion rate up, and spend too much on traffic that still doesn't buy or subscribe. Lose valuable time trying to learn everything about web marketing instead of acting on the good advice they learn. Try various "sure-fire" strategies that result in minimal improvement in your profits, need I go on?
And 90% ignore the simple Split Testing or AB Testing tool for improving their websites performance.
Stop Floundering and Start Split Testing
It's the "Big Boys' secret. They use the fancy and expensive muti-variant testing option because they can, but it's definately NOT the only game in town. Split run testing may even be a better tool for the small web entrepreneur.
Split testing doesn't have to cost an arm and a leg. It doesn't require a marketing department or an IT department to do. And it's the ONLY WAY to get the market research that the 'big boys' pay a fortune for that's just not in a small web owners budget.
Instead of guessing what will make your website visitors pull out their credit cards or part with their email address for your subscription, FIND OUT!!
Imagine if you could get your website visitors to talk to you....
To tell you what they like on your site, what they don't, what they're really looking for. Obviously, you can't talk to all or even any of your website visitors. On-line surveys get a pretty low response rate- and often feed you what people think you want to hear, not what they really think.
But what your visitors DO when on your website speaks volumes, can be measured, and will tell you what you need to know to create your Best Selling Website.
Every marketing newsletter you read and course you take tells you to split test on your website.
They just never tell you what it is, how to do it, where to to get it, or how a small business can afford it.
The purpose of this webpage is to introduce small business website owners to the invaluable split testing tool for creating a website that makes you more money. A website that works hard for you.
Website split testing is NOT rocket science, can be made simple to set-up, and is the ONLY method of finding out what your customers want to see on your website so you can give it to them. Let the "big boys" pay through the nose for the sophisticated Taguchi stuff. You can do it simply and cheaply.
Why don't 90% of web entrepreneurs split test their websites?
Because they think it's too technical to implement, too time consuming, too expensive.
Think again. Compare
your time wasted when working from guesses to about 1/2 hour to set up a testing proceedure that returns solid information about what makes your customers buy or subscribe. a low one-time payment for a system you own and can use forever, instead of monthly usage charges where it's the payments that go on forever. a testing system specifically designed for the solo or small business web entrepreneur on a small business budget versus a sophisticated but costly system designed for the corporate web business that has already paid for vast amounts of market research and where the test results actually hide some of the market information you need. the time spent wondering if that marketing advice you just implemented is wrong, or if it's the way you did it that's not quite on target. Learn how Website Testing works.
How testing will show you what your customers want on your website. How it will give you a competitive advantage that you can take straight to the bank. How it will enable you to systematically implement that marketing knowledge you consume every day in your efforts to make more money from your website.
Download my FREE report on "Everything you Need to Know about Website Testing", all learned the hard way.
Don't waste as much time as I did getting your website conversion rate up to produce the level of income you know it should. Start split testing on your website, getting the real skinny on what your customers want to see, and using that knowledge to make more money from your website.
To Your Profits!!
Leslie B. Lyons
Website Owner, Testing Evangelist, Constant TweakerP.S. In December of 2006 alone, my website testing gave my website profitability over a 50% boost - and that's not peanuts!
